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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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The Fantasy Sport Industry - Games within Games (Paperback)
Loot Price: R1,637
Discovery Miles 16 370
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The Fantasy Sport Industry - Games within Games (Paperback)
Series: Routledge Research in Sport, Culture and Society
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,657
Discovery Miles: 16 570
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Fantasy sport has become big business. Recent estimates suggest
that there as many as 27 million fantasy sport participants in the
US alone, spending $1.5bn annually, with many millions more around
the world. This is the first in-depth study of fantasy sport as a
cultural and social phenomenon and a significant and growing
component of the contemporary sports economy. This book presents an
overview of the history of fantasy sport and its close connection
to innovations in sports media. Drawing on extensive empirical
research, it offers an analysis of the demographics of fantasy
sport, the motivations of fantasy sport players and their
significance as heavy consumers of sport media and as ultra-fans.
It also draws cross-cultural comparisons between fantasy sport
players in the US, UK, Europe and beyond. The Fantasy Sport
Industry examines the key commercial and media stakeholders in the
production and development of fantasy sport, and points to new
directions for the fantasy sport industry within modern sport
business. It is therefore, fascinating reading for any student,
scholar or professional with an interest in sports media, sports
business, fandom, the relationship between sport and society, or
cultural studies.
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