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Corporate Explorer - How Corporations Beat Startups at the Innovation Game (Hardcover)
Loot Price: R538
Discovery Miles 5 380
You Save: R122
(18%)
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Corporate Explorer - How Corporations Beat Startups at the Innovation Game (Hardcover)
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List price R660
Loot Price R538
Discovery Miles 5 380
You Save R122 (18%)
Expected to ship within 9 - 15 working days
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Corporate Explorers Transform Disruption Into Opportunity With This
Proven Framework Innovation used to be seen as a game best left to
entrepreneurs, but now a new breed of corporate managers is
flipping this logic on its head. These Corporate Explorers have the
insight, resilience, and discipline to overcome the obstacles and
build new ventures from inside even the largest organizations.
Corporate Explorers are part entrepreneurs, using innovation
disciplines to jump start cutting-edge ideas, and part change
leaders, capable of creating support for investment. They see that
corporations already own the ideas, resources, and--critically--the
talent to build new ventures. Companies like Amazon, Microsoft,
Bosch, LexisNexis, and Analog Devices enable managers to put these
assets to use and gain an upper hand over startups that threaten to
disrupt them. Corporate Explorer is a guidebook to the practices
that enable these managers to go from idea into action. It
demonstrates how success is not only possible but may offer
entrenched companies better odds than venture-capital backed
startups. This actionable and proven framework explains how
managers can become successful corporate innovators; it includes
tools to: Learn how to apply innovation practices with greater
discipline Turn great ideas into a full-time job as an innovation
leader Experiment with and scale original business models Transform
innovation programs into a thriving source of new business Attract,
retain, and motivate entrepreneurial talent Energize employees by
creating a realistic way to innovate These lessons come from the
trailblazers of corporate innovation--Andrew Binns (Change Logic),
Charles O'Reilly (Stanford Graduate School of Business), and
Michael Tushman (Harvard Business School)--who have decades of
experience helping entrepreneurial-minded executives activate
employees to become Corporate Explorers. Entrepreneurs take
notice--it's time for Corporate Explorers to set the pace and chart
the course for disruption.
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