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Books > Reference & Interdisciplinary > Communication studies
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Evolution of the Modern Sports Fan - Communicative Approaches (Hardcover)
Loot Price: R2,577
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Evolution of the Modern Sports Fan - Communicative Approaches (Hardcover)
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The concept of "fandom" has been revolutionized over the past 20
years because of various technological, cultural, and communicative
advancements. Evolution of the Modern Sports Fan: Communicative
Approaches explores the elements of the sports fan that have
markedly changed since the turn of the century. Inherent within
these investigations is the role of communication in a multitude of
forms (mediated, relational, etc.) as the prototypical sports fan
has most heavily shifted within this domain. From the advent of
social media to the rise of fantasy sport to the increased media
platforms in which to consume sport, the sports fan has never had
more options for consumption-and for the rendering of his/her
opinions. This edited volume offers an opportunity to advance what
we now know about American sports fandom as well as the ability to
debunk what scholars thought they knew about sports fandom that has
now shifted.
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