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Marketing, Morality and the Natural Environment (Hardcover, New) Loot Price: R1,250
Discovery Miles 12 500
Repayment Terms: R117 pm x 12*
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Marketing, Morality and the Natural Environment (Hardcover, New): Andrew Crane

Marketing, Morality and the Natural Environment (Hardcover, New)

Andrew Crane

Series: Routledge Advances in Management and Business Studies

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Loot Price R1,250 Discovery Miles 12 500 | Repayment Terms: R117 pm x 12*

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Contents:
1. Introduction
2. Marketing and morality: perspectives and issues
3. Exploring moral meaning in green marketing
4. Conventional companies
5. Social mission companies
6. Business - NGO collaboration
7. Green marketing and morality: evidence from three approaches
8. Amoralization, moralization, marketing and the natural environment
9. Conclusions

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Advances in Management and Business Studies
Release date: October 2000
First published: 2000
Authors: Andrew Crane
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Hardcover
Pages: 224
Edition: New
ISBN-13: 978-0-415-21382-0
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Earth & environment > The environment > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-415-21382-7
Barcode: 9780415213820

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