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Marketing, Morality and the Natural Environment (Paperback) Loot Price: R805
Discovery Miles 8 050
Repayment Terms: R75 pm x 12*
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Marketing, Morality and the Natural Environment (Paperback): Andrew Crane

Marketing, Morality and the Natural Environment (Paperback)

Andrew Crane

Series: Routledge Advances in Management and Business Studies

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Loot Price R805 Discovery Miles 8 050 | Repayment Terms: R75 pm x 12*

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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Advances in Management and Business Studies
Release date: March 2007
First published: 2000
Authors: Andrew Crane
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Paperback
Pages: 218
ISBN-13: 978-0-415-43961-9
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Earth & environment > The environment > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-415-43961-2
Barcode: 9780415439619

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