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Crisis, Issues and Reputation Management (Paperback)
Loot Price: R937
Discovery Miles 9 370
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Crisis, Issues and Reputation Management (Paperback)
Series: PR In Practice
Expected to ship within 12 - 17 working days
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Handling a crisis and knowing how to manage the potential
reputational damage that can occur has become a top priority for
all businesses. Learn from international brands like Nestle,
Unilever, McDonalds, Cadbury, RBS and more, to discover the value
of reputation management and how to effectively and proactively
approach the Corporate Social Responsibility of your business.
Whether it is an internal or external crisis, now more than ever
brands and organizations are having to understand and respond
rapidly to shifting public values, rising expectations, demands for
public consultation and increasingly intrusive news media. Crisis,
Issues and Reputation Management defines and explores the value of
reputation, providing practical guidelines for effective reputation
management that will resolve issues with minimum damage and
disruption to the business. Showcasing a variety of crises through
a range of case studies from international brands including Nestle,
Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco,
Pan Am, RBS and more, this definitive handbook provides a new and
broader perspective on the topic for new and seasoned practitioners
alike. Practical and accessible, it outlines a comprehensive
approach to managing situations that may turn into crises - and
handling crises once they occur.
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