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Books > Social sciences > Sociology, social studies > Anthropology
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Adapting to Abundance - Jewish Immigrants, Mass Consumption, and the Search for American Identity (Paperback)
Loot Price: R760
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Adapting to Abundance - Jewish Immigrants, Mass Consumption, and the Search for American Identity (Paperback)
Series: Columbia History of Urban Life
Expected to ship within 12 - 17 working days
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This is the first large-scale analysis of immigrant life in America
to focus on habits of consumption. Hienze relies on primary sources
to show how Jews responded to the prospect of mass consumption in
America, familiarizing themselves with activities such as
installment buying, vacationing, and advertising. Heinze examines
the relationship between American consumption and holidays; the
importance of the immigrant Jewish woman as director of family
spending; the significance of clothing; and the high status of the
parlour and the piano in Jewish homes.
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