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The Chief - The Life of Lord Northcliffe Britain's Greatest Press Baron (Paperback)
Loot Price: R263
Discovery Miles 2 630
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The Chief - The Life of Lord Northcliffe Britain's Greatest Press Baron (Paperback)
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Loot Price R263
Discovery Miles 2 630
Expected to ship within 12 - 17 working days
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'Superb...his pages fizz with character and colour' Dominic
Sandbrook, Sunday Times 'Scholarly and very readable' Andrew
Lycett, Spectator 'Energetic and hugely entertaining' A.N.Wilson,
TLS A definitive and compelling biography of Alfred Harmsworth, 1st
Viscount Northcliffe (1865-1922), the greatest press magnate in
history, the genius who invented modern popular journalism, and
against whom all the other great newspaper proprietors must be
measured. By the time of his tragically early death at 57 in August
1922, Northcliffe had founded the Daily Mail and Daily
Mirror, and had also owned The Times and the Observer. At one
point he owned two-thirds of all the titles on Fleet Street. He
laid down the essential features of British popular journalism that
we see now. He was a tough and uncompromising businessman, but in
The Chief Andrew Roberts puts his ruthlessness and wilfulness in
the overall context of a life of visionary business skill,
journalistic brilliance, distinguished wartime public service and
heartfelt patriotism. From a modest background, growing up on the
outskirts of Dublin, by 27 he presided over a magazine empire
with the largest circulation in the world. He wanted his
readers to know that he was on their side, which they instinctively
did. He was proud of his populist approach, saw the importance of
appealing to both sexes in his pages, and allowed his editors
leeway so long as they understood and followed his vision. The
formula he created for the Daily Mail is still world-beating to
this day. Based on exclusive access to the Harmsworth family
archive, The Chief is a compelling and essential portrait of a man
who changed the way we learn about the news, and whose influence
still resonates today. Â
General
Imprint: |
Simon & Schuster
|
Country of origin: |
United Kingdom |
Release date: |
August 2023 |
Authors: |
Andrew Roberts
|
Dimensions: |
198 x 130 x 34mm (L x W x T) |
Format: |
Paperback
|
Pages: |
560 |
ISBN-13: |
978-1-398-50871-2 |
Categories: |
Books
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LSN: |
1-398-50871-3 |
Barcode: |
9781398508712 |
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