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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Eminent Corporations - The Rise and Fall of the Great British Brands (Paperback)
Loot Price: R856
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Eminent Corporations - The Rise and Fall of the Great British Brands (Paperback)
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How much do you know about the big-name brands we live by? Virgin,
BP, Land Rover, Barclays, Cadbury's, BBC and M&S. In our times
the PLCs have been seen as giants, the backbone of commerce and
society. Yet seen through a historical perspective they are
vulnerable creatures, flowering only briefly. In fact, on the
Fortune 500 - a roll-call of power if ever there was one - there's
just one company, General Electric, which was on the list half a
century ago. The rest have gone: broken, bankrupt, merged, raided
for their parts. More like mayflies than megacorps. And getting
more fragile all the time. The great corporations that now dominate
our lives are treated by the law courts as if they were people.They
have the same rights, but unlike us they have no emotions, morals
or life histories.The only corporate biographies you find are
celebratory, promotional portraits with the warts left out. So, we
don't really know where most great brands came from or where they
are going. This book spills the beans by telling the real life
stories of some of the biggest corporate names, and finds them as
dramatic, flawed and revealing as any human biography.
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