Persuasive Peers - Social Communication and Voting in Latin America (Paperback)

How voting behavior in Latin America is influenced by social networks and everyday communication among peers In Latin America's new democracies, political parties and mass partisanship are not deeply entrenched, leaving many votes up for grabs during election campaigns. In a typical presidential election season, between one-quarter and one-half of all voters-figures unheard of in older democracies-change their voting intentions across party lines in the months before election day. Advancing a new theory of Latin American voting behavior, Persuasive Peers argues that political discussions within informal social networks among family members, friends, neighbors, coworkers, and acquaintances explain this volatility and exert a major influence on final voting choices. Relying on unique survey and interview data from Latin America, the authors show that weakly committed voters defer to their politically knowledgeable peers, creating vast amounts of preference change as political campaigns unfold. Peer influences also matter for unwavering voters, who tend to have social contacts that reinforce their voting intentions. Social influence increases political conformity among voters within neighborhoods, states, and even entire regions, and the authors illustrate how party machines use the social topography of electorates to buy off well-connected voters who can magnify the impact of the payoff. Persuasive Peers demonstrates how everyday communication shapes political outcomes in Latin America's less-institutionalized democracies.

General

Imprint:	Princeton University Press
Country of origin:	United States
Series:	Princeton Studies in Global and Comparative Sociology
Release date:	October 2020
First published:	2020
Authors:	Andy Baker • Barry Ames • Lucio Renno
Dimensions:	235 x 156 x 28mm (L x W x T)
Format:	Paperback - Trade
Pages:	336
ISBN-13:	978-0-691-20577-9
Categories:	Books > Social sciences > Politics & government > Comparative politics Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Promotions
LSN:	0-691-20577-9
Barcode:	9780691205779

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