Engaging with histories of the book and of reading, as well as with
studies of material culture, this volume explores 'popularity' in
early modern English writings. Is 'popular' best described as a
theoretical or an empirical category in this period? How can we
account for the gap between modern canonicity and early modern
print popularity? How might we weight the evidence of popularity
from citations, serial editions, print runs, reworkings, or extant
copies? Is something that sells a lot always popular, even where
the readership for print is only a small proportion of the
population, or does popular need to carry something of its
etymological sense of the public, the people? Four initial chapters
sketch out the conceptual and evidential issues, while the second
part of the book consists of ten short chapters-a 'hit parade'- in
which eminent scholars take a genre or a single exemplar - play,
romance, sermon, or almanac, among other categories-as a means to
articulate more general issues. Throughout, the aim is to unpack
and interrogate assumptions about the popular, and to decentre
canonical narratives about, for example, the sermons of Donne or
Andrewes over Smith, or the plays of Shakespeare over Mucedorus.
Revisiting Elizabethan literary culture through the lenses of
popularity, this collection allows us to view the subject from an
unfamiliar angle-in which almanacs are more popular than sonnets
and proclamations more numerous than plays, and in which authors
familiar to us are displaced by names now often forgotten.
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