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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Brands and Branding Geographies (Hardcover)
Loot Price: R3,783
Discovery Miles 37 830
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Brands and Branding Geographies (Hardcover)
Expected to ship within 12 - 17 working days
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'An incomparably rich trove of work on the multifarious and
contradictory ''entanglements'' between space, place, and brand.
The volume helps us understand how and why ''places of origin''
play an ever greater role in the marketing of commodities, even
while corporations continue to seek ''placelessness'' in pursuit of
the bottom line. And it illuminates how and why entrepreneurial
governments seeking to enhance global competitiveness increasingly
turn to place branding - at the neighborhood, urban, and national
scale - even while launching rounds of restructuring that undercut
the authenticity and viability of local identities. A valuable and
accessible contribution to the urban studies and cultural studies
literature.' - Miriam Greenberg, University of California, Santa
Cruz Despite overstated claims of their 'global' homogeneity,
ubiquity and contribution to 'flattening' spatial differences, the
geographies of brands and branding actually do matter. This vibrant
collection provides a comprehensive reference point for the
emergent area of brand and branding geographies in a
multi-disciplinary and international context. The eminent
contributors, leaders in their respective fields, present critical
reflections and synthesis of a range of conceptual and theoretical
frameworks and methodological approaches, incorporating market
research, oral history, discourse and visual analyses. They reflect
upon the politics and limits of brand and branding geographies and
map out future research directions. The book will prove a
fascinating and illuminating read for academics, researchers,
students, practitioners and policy makers focusing on the spatial
dimensions of brands and branding. Contributors: S. Anholt, A.
Arvidsson, D. Bennison, U. Ermann, H. Halkier, A. Harris, A. Hauge,
P. Jackson, J. Jansson, G. Julier, B. Kubartz, N. Lewis, C. Lury,
D. Medway, L. Moor, N. Papadopoulos, C. Pasquinelli, A. Pike, D.
Power, P. Russell, N.-L. Sum, A. Therkelsen, N. Ward, G. Warnaby
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