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Penang as the World Heritage City (Paperback)
Loot Price: R1,958
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Penang as the World Heritage City (Paperback)
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This book explores the dimensions of Cultural Traits and Heritage
tourism in Penang. Penang is attractive to tourists because of its
uniqueness, heritage and it is a cultural city with multi- racial
ethnic population. Lack of knowledge and experience, combined with
different interest may cause the tourism industry collapse.
Cultural Traits and Heritage tourism is discussed as Penang's
opportunity to create tourism platform where resources and market
would be kept and at the same time, competition with other World
Heritage Cities will be created. Cultural Traits and Heritage
recently has become an important topic and concept to tourism
development especially in Penang since Penang was awarded as the
World Heritage City by UNSECO in July 2008. Hence, in this
research, it proposes the links of self representation to current
desired outcomes of Penang's distinctiveness and sustainability of
Penang UNESCO award. At the same time, the model also tests how
these outcomes influence the destination ability to meet tourists'
expectations and how Penang should act in competing in the global
heritage tourism industry.
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