Student Retention in Private English Schools in Iran (Paperback)

It is obvious that retention of loyal students as customers of educational institutions is desirable and profitable in business of these institutions. While not everyone will be comfortable using concepts from business to an issue in education, applying the loyal customer retention model to student retention in this book gives a unique perspective to the issue of student retention and provides an economic justification for implementing retention programs. This book develops a model that can be used to determine the key influencers of student retention by integrating both relationship marketing and educational concepts. English as Foreign Language (EFL) schools in Iran have been selected as the focus of the study. A comprehensive conceptual framework is developed which includes variables such as students' integration with peers, perceived quality of teacher-student interaction, and students' trust in staff, students' institutional commitment, and student retention. It was found that student's integration with peers, trust in staff, and students' institutional commitment have positive effect on student retention.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	July 2010
First published:	July 2010
Authors:	Anees Janee Ali • Jeila Soleimani
Dimensions:	229 x 152 x 9mm (L x W x T)
Format:	Paperback - Trade
Pages:	148
ISBN-13:	978-3-8383-8955-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	3-8383-8955-7
Barcode:	9783838389554

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!