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Neuroeconomics and the Firm (Hardcover)
Loot Price: R3,805
Discovery Miles 38 050
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Neuroeconomics and the Firm (Hardcover)
Expected to ship within 12 - 17 working days
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The ideal firm has been studied over several centuries, yet little
is known about what makes one successful and another fail. This
pioneering book brings together leading researchers investigating
the concept of the firm from a neuroscientific perspective. From
the viewpoint of economics, the firm's purpose is to maximize
shareholders' wealth; resources are commodities, each with its
particular supply and demand curve that can be manipulated by the
firm to its own benefit. Traditionally, the firm is focused on the
strategic, operational and resource management objectives. The
editors instead suggest that the objective of the firm is equal to
the objectives of its workers. The definition and function of risk
in decision-making, ethics, trust and the global financial crisis
are all discussed. They are analyzed from the perspective of human
bio-physiology, using scanning and hormonal analysis tools, with a
focus on the implications for the bottom line of the firm. With
experimental as well as theoretical and applied contributions, this
book will benefit scholars and students of economics, business
management, finance, organizational behavior, entrepreneurship,
psychology, neuroscience and law. Practitioners of management,
entrepreneurship and law firms will also find this book to be a
captivating read.
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