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A Latina in the Land of Hollywood - and Other Essays on Media Culture (Paperback)
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A Latina in the Land of Hollywood - and Other Essays on Media Culture (Paperback)
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From ads for Victoria's Secret to the character roles of Rosie
Perez, the mass media have been defining race and femininity. In
this diverse set of essays, Angharad N. Valdivia breaks theoretical
and methodological boundaries by exploring the relationship of the
media to various audiences. Throughout "A Latina in the Land of
Hollywood" we are challenged to think differently about the media
messages we often unconsciously consume, such as the popular
representations of certain Latina cultural icons. Valdivia shows
how reporters focus on Guatemalan activist Rigoberta Menchu's big
smile, Brazilian media magnate Xuxa's blonde hair, and Puerto Rican
actress Rosie Perez's high-pitched voice, never quite creating a
comprehensive portrayal of these women. In her discussion of
lingerie catalogs, Valdivia uncovers a similarly skewed depiction.
The lush, high-class bedrooms of Victoria's Secret differ as much
from the earthy, spare world of Frederick's of Hollywood as the
types, sizes, and uses of the lingerie that the two companies sell.
Valdivia takes a look at family films, arguing that single mothers
are almost always portrayed as either trampy floozies or sexless,
hapless women, whereas single dads fare much better. Whether
examining one teenager's likes and dislikes or considering single
parenthood in family films, Valdivia investigates how popular
culture has become the arena in which we struggle to know ourselves
and to make ourselves known. She calls for scholars to move beyond
investigating implicit themes in films and media to studying the
ways that audiences of different colors, ages, genders, and sexual
preferences might understand or misunderstand such cultural
messages. "A Latina in the Land of Hollywood" aims to explode
traditional discussions of media and popular culture. It is a
must-read for anyone interested in popular culture, television, and
film.
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