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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

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Switch Dynamics - A Practical Approach to Switching Medicines for Self Care (Paperback) Loot Price: R1,834

Discovery Miles 18 340

Repayment Terms: R172 pm x 12*

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Switch Dynamics - A Practical Approach to Switching Medicines for Self Care (Paperback): Anna Maxwell

Switch Dynamics - A Practical Approach to Switching Medicines for Self Care (Paperback)

Anna Maxwell

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Loot Price R1,834 Discovery Miles 18 340 | Repayment Terms: R172 pm x 12*

Expected to ship within 10 - 15 working days

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A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.

General

Imprint:	Fizz Marketing Ltd
Country of origin:	United Kingdom
Release date:	2013
First published:	February 2013
Authors:	Anna Maxwell
Dimensions:	216 x 140 x 8mm (L x W x T)
Format:	Paperback - Trade
Pages:	160
ISBN-13:	978-0-9575372-0-0
Categories:	Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries Promotions
LSN:	0-9575372-0-4
Barcode:	9780957537200