Although we tend to think of television primarily as a household
fixture, TV monitors outside the home are widespread: in bars,
laundromats, and stores; conveying flight arrival and departure
times in airports; uniting crowds at sports events and allaying
boredom in waiting rooms; and helping to pass the time in
workplaces of all kinds. In "Ambient Television" Anna McCarthy
explores the significance of this pervasive phenomenon, tracing the
forms of conflict, commerce, and community that television
generates outside the home.
Discussing the roles television has played in different
institutions from 1945 to the present day, McCarthy draws on a wide
array of sources. These include retail merchandising literature, TV
industry trade journals, and journalistic discussions of public
viewing, as well as the work of cultural geographers, architectural
theorists, media scholars, and anthropologists. She also uses
photography as a research tool, documenting the uses and meanings
of television sets in the built environment, and focuses on such
locations as the tavern and the department store to show how
television is used to support very different ideas about gender,
class, and consumption. Turning to contemporary examples, McCarthy
discusses practices such as Turner Private Networks' efforts to
transform waiting room populations into advertising audiences and
the use of point-of-sale video that influences brand visibility and
consumer behavior. Finally, she inquires into the activist
potential of out-of-home television through a discussion of the
video practices of two contemporary artists in everyday public
settings.
Scholars and students of cultural, visual, urban, American, film,
and television studies will be interested in this
thought-provoking, interdisciplinary book.
General
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