At the dawn of television in the early 1950s, a broad range of
powerful groups and individuals-from prominent liberal
intellectuals to massive corporations-saw in TV a unique capacity
to influence the American masses, shaping (in the words of the
American philosopher Mortimer Adler) "the ideas that should be in
every citizen's mind." Formed in the shadow of the Cold War-amid
the stirrings of the early civil rights movement-the potential of
television as a form of unofficial government inspired corporate
executives, foundation officers, and other influential leaders to
approach TV sponsorship as a powerful new avenue for shaping the
course of American democracy. In this compelling political history
of television's formative years, media historian Anna McCarthy goes
behind the scenes to bring back into view an entire era of
civic-minded programming and the ideas about democratic agency from
which it sprang. Based on pathbreaking archival work, The Citizen
Machine poses entirely new questions about the political
significance of television. At a time when TV broadcasting is in a
state of crisis, and new media reform movements have entered
political culture, here is an original and thought-provoking
history of the assumptions that have profoundly shaped not only
television but our understanding of American citizenship itself.
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