"Deserves to be on every journalism student's reading list and
every tutor's book shelf. It is clear, straightforward and
scholarly in a very accessible way... bursting with good advice and
insight which should benefit all who all read it." - Kate Jenner,
School of Journalism and Digital Communication, University of
Central Lancashire "A first-class no-nonsense guide to news
writing... Anna McKane's wealth of experience both as a journalist
and a lecturer in journalism gives News Writing the edge over
similar tomes." - Kate Shanahan, Lecturer in Journalism, School of
Media, Dublin Institute of Technology The ability to hone and craft
an eye-catching news story is fundamental to good journalism. It is
an essential skill that the young journalist of today must carry
with them. The growth of online journalism and the use of social
media has meant that the skills required in news writing are
evolving, opening up fresh challenges and exciting new
possibilities.
Anna McKane's News Writing takes you step-by-step through the
key aspects of writing news on both print and online platforms,
equipping you with all that you need to become an articulate,
accurate and engaging journalist. Crucially, the book will show you
how to:
- create an attention-grabbing intro or first paragraph
- structure the content of your story effectively
- use the appropriate language.
Fully updated to account for the role of online journalism, this
second edition guides you through the essentials of website
presentation, from headlines and standfirsts to the use of
smartphone images and links. An all-new chapter shows you how to
use Twitter and online blogs to piece together a winning story, and
up-to-date examples and exercises throughout encourage you to pick
apart and analyse the techniques used in a variety of recent news
stories across a range of platforms.
This is the essential workbook to take you through your studies
in Journalism and News Writing.
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