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Permitted And Prohibited Desires - Mothers, Comics, And Censorship In Japan (Hardcover)
Loot Price: R3,987
Discovery Miles 39 870
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Permitted And Prohibited Desires - Mothers, Comics, And Censorship In Japan (Hardcover)
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Total price: R4,007
Discovery Miles: 40 070
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Desire is both of and beyond the everyday. In an ad for running
shoes, for example, the figure of a man jogging at dawn on the
Serengeti Plain both evokes a fantasyof escape and invokes a
disciplinary norm to stay fit. The bottom line for thead, of
course, is to create a desire to consume, the promise being that
with thepurchase of these shoes, the consumer can realize yet also
transcend the daily exhortationto perform.To say this differently,
there is something both real and phantasmic about desire.Yet this
notion seems contradictory. Isn't there a difference between the
desireto be fit, for example, which is realizable, realistic, and,
in these senses, realand the desire to escape routine everydayness,
which, for most of us, is inescapablemost of the time? But is
exercise real or phantasmic? Certainly noteveryone works out, and
even those who make exercise a part of their reality maydo so in
order to pursue a fantasy about themselves. And are escapes from
dailyroutines phantasmic or real? An escape from the everyday is
far more realizablefor some people than even fitness. But here too
what is fantasy blends into (andbecomes indistinguishable from) the
real: A vacation away from work may be ameans of ensuring a higher
level of work performance when one returns.
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