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Persuading the Public - The Evolution of Popular Presidential Communication from Washington to Trump (Paperback)
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Persuading the Public - The Evolution of Popular Presidential Communication from Washington to Trump (Paperback)
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In Persuading the Public, Anne Pluta rethinks the established
narrative of presidential communication and offers a bold new way
of thinking about how presidents have reached the American
public.Most presidential scholars claim that the "rhetorical
presidency" in which presidents seek to engage directly with the
public and appeal to the nation as the basis for governance emerged
at the turn of the twentieth century, shifting away from the
constitutional norms of the nineteenth century when presidential
communication was purely ceremonial and exceedingly rare. Pluta
challenges this head-on by arguing that even the earliest
presidents understood their unique relationship with the public and
sought to leverage this connection through popular communication.
Pluta offers up this alternative theory of opportunistic
communication in this comprehensive assessment of the popular
communication practices of American presidents from 1789 to 2021.
Her new argument of opportunistic communication explains the
relationship between the president and the people in terms of a
framework of opportunities structured by technology, the media
environment, enfranchisement, and party politics-not constitutional
norms. This fresh reassessment is based on Pluta's unique dataset
of thousands of presidential public speeches, including more than
3,000 instances of pre-1929 presidential rhetoric. While the
nineteenth and early twentieth centuries have often been overlooked
by political scientists, the author argues that it is an essential
period to understanding presidential communication. Using a massive
original dataset with a multimethod analysis, Pluta offers a new
theoretical approach to understanding how and why presidential
communication has evolved.
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