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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Global Entertainment Media - Content, Audiences, Issues (Paperback)
Loot Price: R1,238
Discovery Miles 12 380
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Global Entertainment Media - Content, Audiences, Issues (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,258
Discovery Miles: 12 580
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Entertainment television is a key part of modern mass culture.
Despite this, scholars tend to study news and information, both
domestically and internationally much more often than
entertainment. The elevation of news over entertainment in the
study of international media carries through to textbooks, most of
which concentrate on journalism or news. This text is unique in
shifting the emphasis to entertainment. Since it is one of the
first comprehensive books to deal with entertainment mass media
worldwide, it meets students where they are (as TV watchers) and
takes them to new places, both geographically and intellectually.
media study that was previously reserved for global news and takes
a truly worldwide approach, encompassing Nigeria, Egypt, Brazil,
and India - in addition to the more high-profile, heavily
researched areas of Europe and East Asia. The book also uses the
familiar to illuminate new concepts, such as media effects, uses
and gratifications, dimensions of cultural variability and
proximity, globalization, and (from the field of business) core
competency and windowing. an emphasis on why - from the success of
Millionaire - a show that addresses all five of the classic
gratifications - to the penchant of Japanese audiences for
celebrity game show players; the dynamic movement of a vicarious
trip around the world as students move through the 10 country
chapters, starting east to England and arriving at the journey's
end in Mexico; country-specific chapters that follow the same
template to ensure comparability but draw on the individual
insights, expertise, and currency of 10 resident authors; case
studies that look at two familiar TV experiences--the Olympics and
the Millionaire show - in a global and novel students in
international or comparative media, cross-cultural communication,
or TV studies courses.
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