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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising Myths - The Strange Half-Lives of Images and Commodities (Hardcover, Annotated Ed) Loot Price: R3,865
Discovery Miles 38 650
Advertising Myths - The Strange Half-Lives of Images and Commodities (Hardcover, Annotated Ed): Anne Cronin

Advertising Myths - The Strange Half-Lives of Images and Commodities (Hardcover, Annotated Ed)

Anne Cronin

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Loot Price R3,865 Discovery Miles 38 650 | Repayment Terms: R362 pm x 12*

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Contents:
List of plates Acknowledgements List of abbreviations Introduction 1. Images, commodities and compulsions: consumption controversies of the nineteenth century 2. Advertising as site of contestation: criticisms, controversy and regulation 3. Advertising agencies: commercial reproduction and the management of belief 4. Animating images: advertisements, texts, commodities 5. Advertising reconsidered Notes Bibliography Index

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: October 2003
First published: 2004
Authors: Anne Cronin
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Hardcover
Pages: 168
Edition: Annotated Ed
ISBN-13: 978-0-415-28173-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 0-415-28173-3
Barcode: 9780415281737

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