Books > Arts & Architecture > History of art / art & design styles > From 1900
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Hollywood Beyond the Screen - Design and Material Culture (Hardcover, First)
Loot Price: R3,940
Discovery Miles 39 400
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Hollywood Beyond the Screen - Design and Material Culture (Hardcover, First)
Series: Materializing Culture
Expected to ship within 12 - 17 working days
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Hollywood has exerted a profound influence on British style and
design. From its earliest days, Hollywood glamour in the form of
make-up, hairstyles, and fashion was mimicked by women throughout
Britain. But the influence of Hollywood was more than skin-deep.
Nearly every form of British material culture in the twentieth
century has been influenced to some extent by American style,
disseminated through the medium of film to a broad and receptive
market.With the erection of the Chrysler Building in New York in
the late 20s, representing the city and modern American urban life,
the Manhattan skyline became an enduring icon in popular culture on
both sides of the Atlantic. Not only Hollywood film, but jazz and
American companies all combined to bring the new Moderne style to
bear on Britain. The architecture of shops, cinemas, and factories
all reflect this influence, as did various forms of transportation
and the interiors of homes. Even as late as the consumer boom in
the 80s, revivals celebrating the Moderne style were popular in
Britain as well as abroad. This influence was naturally not without
its critics. The very popularity of American design challenged the
aesthetics and elitism of British high arts and remains
controversial. Anyone interested in design, material culture, film
or architecture will find this book to be a lucid and absorbing
exploration of a popular aesthetic.
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