Visitors to Colorado's famous ski resorts embrace alpine
adventures, luxurious amenities, and a glamorous nightlife, all
against a backdrop of towering mountains and high-drifted snow.
Wherever they go in search of fresh powder, one thing is certain:
skiing has become a major part of recreational sport and culture
and, in the process, dramatically altered America's social,
physical, economic, and imaginative landscapes.
Annie Coleman has written the first cultural history of skiing
in the United States, telling how this European sport evolved into
an American industry combining recreation, tourism, consumption,
and wilderness--along with a solid dose of exhilaration and a dash
of celebrity. She reveals how the meaning of skiing changed over
the twentieth century, how sport and leisure in America came to be
about status and style as much as about physical activity, and how
modern consumer culture merged the mythic West with real western
places.
Coleman traces skiing from its Norse roots and Alpine influences
through the utility of ski travel in the winter Rockies to the rise
of Colorado resorts. Much more than a history of the sport, her
work explains how the recreation industry sold the experience of
skiing and created mythic mountain landscapes with real
problems--and a ski culture that exalts celebrity and status over
the physical act of skiing.
Along the way, Coleman looks at bums, bunnies, betties, and
everyone else who uses the sport to define who they are and how
they fit in. Today's skiers are more diverse than they were half a
century ago (though chances are they're wealthier), and even
snowboarders have joined the very culture they once
opposed--reviving places like Aspen through a subversive youth
culture gone mainstream.
The allure of white powder at high altitudes, manicured ski runs
designed to frame picture-perfect views, the illusion of
danger--the American skiing experience is all of this and more.
Extensively researched and engagingly written, "Ski Style" puts
readers on the slopes--and in the lodges--to show what it's really
all about.
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