A practical and proven approach to successdul change management.
The key to successful change is to get the support and commitment
of staff throughout the process. This book shows managers how to
achieve this - and what will happen if they don't. The author
explains what motivates employees in times of change. Employees'
needs must me met on five fronts: the provision of certainty;
understanding of the purpose of the change; a feeling of control
over their destiny; the replacement of old
connections/relationships with new ones; and a commitment to the
success of the change. Packed with examples and case studies, the
book provides a practical blueprint for leading people through
change - an invaluable tool for any manager responsible for
planning or delivering change. Dr Anthony Greenfield is a
management consultant with several years experience advising blue
chip organisations such as Sainsburys, Marks and Spencer and
Prudential Assurance. In 2003 he won a National Training Award for
his work with Sainsburys. Over the past 5 years he has been
responsible for training over 3000 line managers, board members and
consultants.
General
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