First published as 'Markets for Managers', this book has proved to
be a popular way for non-economists to understand and apply the key
tools of economics in a business setting. Professor Anthony J.
Evans, one of Europe's leading Managerial Economics instructors,
brings the content that works in his classrooms to an even wider
audience. Written in an engaging and informal way, whether you are
a busy executive or simply an interested amateur this is your go-to
guide. In this revised and updated edition, you will be led through
the building blocks of economic theory and how they relate to the
real world. You will see how thinking like an economist can improve
your decision making, and how markets can be used to generate value
within organizations and in society at large. The book incorporates
the main principles of both micro and macroeconomics and takes a
broad and diverse approach. In it you will encounter the most
interesting economists and understand their contributions in a
historical context. The practical format is perfect for
professionals and students who want to gain an applied perspective
on today's most pressing issues.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
