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Airliner Models - Marketing Air Travel and Tracing Airliner Evolution Through Vintage Miniatures (Hardcover)
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Airliner Models - Marketing Air Travel and Tracing Airliner Evolution Through Vintage Miniatures (Hardcover)
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For most of the past century, beautiful models of airliners have
been made to promote their airlines' services in travel agents and
their own shops. The models also illustrate the evolution of
airliner design over these decades: the wood and fabric biplanes of
the 1920s, the broad adoption of all-metal airliners in the 1930s,
the first jet airliners of the 1950s, the first wide-body airliners
of the 1970s and the pioneering small steps in supersonic air
travel are all covered. The increasingly colourful exterior schemes
adopted by the airlines, to ensure recognition by aspiring
passengers, provide an interesting subtext. For model collectors,
the airliner type, makers name, scale, approximate age and the
materials used are detailed for each model illustrated. A short
history of significant model-making companies is covered. With the
onset of online bookings and the closure of airline offices and
travel agents, the use of models is fast vanishing forever. The
focus of this book is to preserve this fascinating era when models
were a significant marketing tool, and to ensure that these models,
at least in photographic form, survive as a record for future
generations.
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