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Sustainable Tourism Development - Futuristic Approaches (Hardcover)
Loot Price: R3,600
Discovery Miles 36 000
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Sustainable Tourism Development - Futuristic Approaches (Hardcover)
Series: Advances in Hospitality and Tourism
Expected to ship within 12 - 17 working days
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Exploring the importance of destination branding and destination
marketing as well as their implications on sustainability in
tourism, this book approaches the topic through the lens of
destination image, taking into account the large influence of
appearance on tourist attraction. With consideration to various
stakeholders in sustainable tourism development, this book
incorporates ideas for new techniques in destination branding and
marketing in order to maximize economic impact. The book also
discusses the rising influence of social media on tourists'
interest. Emphasizing sustainability in tourism development, the
chapters address a number of important issues, such as
post-disaster tourism marketing, culture and heritage tourism,
eco-tourism, community-based nature tourism, community involvement
in destination development, benchmarking for destination
performance evaluation, sustainable food practices in tourism, and
more. Each chapter of this book incorporates a quantifiable trend
in tourism development, including various paradigms and studies
that relay different statistics about certain areas of tourism. The
book makes use of case studies for specific destinations and
integrates strategies, evidence, and analyses to offer a holistic
understanding of the myriad factors involved in sustainable tourism
development.
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