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The New Communications Landscape - Demystifying Media Globalization (Paperback)
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The New Communications Landscape - Demystifying Media Globalization (Paperback)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 17 working days
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The innovative and rapid growth of communication satellites and
computer mediated technologies in the late 1980s and early 1990s,
combined with the deregulation of national broadcasting, led many
media commentators to assume that the age of national media had
been lost. But what has become clear is that, whilst there has been
a limited growth in global media, there has been an emergence of a
strong localised television and communications industry. Mapping
the world media market, and using examples of programming from
countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain
and Britain, this volume explores theories of media globalization,
examines the local culture of television programming and analyses
the blurring of distinctions between the global and the local.
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