Public Speaking for Leaders - Communication Strategies for the Global Market (Hardcover)

This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective; Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action); Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations; Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

General

Imprint:	Routledge India
Country of origin:	United Kingdom
Series:	Contemporary Themes in Business and Management
Release date:	June 2021
First published:	2022
Authors:	Apoorva Bharadwaj • Pragyan Rath
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	254
ISBN-13:	978-0-367-03052-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
LSN:	0-367-03052-7
Barcode:	9780367030520

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