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Public Speaking for Leaders - Communication Strategies for the Global Market (Paperback)
Loot Price: R1,073
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Public Speaking for Leaders - Communication Strategies for the Global Market (Paperback)
Series: Contemporary Themes in Business and Management
Expected to ship within 12 - 17 working days
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This book studies the art of public speaking as oration instead of
just ornamentation. It repositions public speaking as a fundamental
business leadership act and a solution-enabling and problem-solving
communication approach. Drawing on in-depth case studies, it
considers various situations that a managerial leader encounters
and delivers speech solutions as strategic manoeuvres for attaining
desired targets. The volume: Deals with public speaking exclusively
from a business perspective; Produces a workable manual of
managerial public speaking that introduces the concept of oration
as Or-Action (oratory that leads to desired action); Presents a
variegated analysis of speech texts from history, politics,
fiction, social media, film industry, platform content, and
business-product presentations; Customises speeches into unique
speech clusters where readers can readily find the type of speech
texts they require for their own specific content development. The
first of its kind, this book will be a key text for entrepreneurs,
corporate managers, academic practitioners, and executives. It will
also be of interest to students and researchers of behavioural
economics, rhetoric, strategy, communication studies, business
communication, fiction theory, generation studies, and virtual
reality studies.
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