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Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Hardcover) Loot Price: R4,137

Discovery Miles 41 370

Repayment Terms: R388 pm x 12*

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Hardcover): Arch G. Woodside, E. Moore

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Hardcover)

Arch G. Woodside, E. Moore

Series: Advances in Business Marketing and Purchasing

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Loot Price R4,137 Discovery Miles 41 370 | Repayment Terms: R388 pm x 12*

Expected to ship within 12 - 17 working days

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From the contents: Advances in applied consumer behavior: a market segmentation program (H. Assael). - The interplay of cognitions and emotions in building services customers retention (J-C. Chebat). - Technology and the new economy: implications for Higher Education and the marketing discipline (J.F. Hair Jr., B.J. Babin). - Selected issues in modeling consumer brand choice: the extended competitive vulnerability model (M. Laroche).

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in Business Marketing and Purchasing
Release date:	August 2002
First published:	2002
Editors:	Arch G. Woodside • E. Moore
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Hardcover
Pages:	236
ISBN-13:	978-0-7623-0869-9
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7623-0869-9
Barcode:	9780762308699