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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Hardcover) Loot Price: R3,613
Discovery Miles 36 130
Repayment Terms: R339 pm x 12*
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Hardcover): Arch G. Woodside, E. Moore

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Hardcover)

Arch G. Woodside, E. Moore

Series: Advances in Business Marketing and Purchasing

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Loot Price R3,613 Discovery Miles 36 130 | Repayment Terms: R339 pm x 12*

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From the contents: Advances in applied consumer behavior: a market segmentation program (H. Assael). - The interplay of cognitions and emotions in building services customers retention (J-C. Chebat). - Technology and the new economy: implications for Higher Education and the marketing discipline (J.F. Hair Jr., B.J. Babin). - Selected issues in modeling consumer brand choice: the extended competitive vulnerability model (M. Laroche).

General

Imprint: JAI Press Inc.
Country of origin: United States
Series: Advances in Business Marketing and Purchasing
Release date: August 2002
First published: 2002
Editors: Arch G. Woodside • E. Moore
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Hardcover
Pages: 236
ISBN-13: 978-0-7623-0869-9
Categories: Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7623-0869-9
Barcode: 9780762308699

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