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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football)

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Integrated Marketing Communications in Football (Hardcover) Loot Price: R4,462
Discovery Miles 44 620
Repayment Terms: R418 pm x 12*
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Integrated Marketing Communications in Football (Hardcover): Argyro Elisavet Manoli

Integrated Marketing Communications in Football (Hardcover)

Argyro Elisavet Manoli

Series: Critical Research in Football

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Loot Price R4,462 Discovery Miles 44 620 | Repayment Terms: R418 pm x 12*

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Offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. Valuable insight into the most commercialised and watched sport league in the world.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Critical Research in Football
Release date: June 2022
First published: 2023
Authors: Argyro Elisavet Manoli
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 148
ISBN-13: 978-0-367-69057-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football) > General
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LSN: 0-367-69057-8
Barcode: 9780367690571

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