Offers a detailed view into the marketing communications practices
of EPL clubs (such as brand management and communications
alignment), the football clubs' practitioners' perspectives of IMC
and the integration processes taking place within the clubs.
Valuable insight into the most commercialised and watched sport
league in the world.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!