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How to Read Donald Duck - Imperialist Ideology in the Disney Comic (Hardcover)
Loot Price: R2,723
Discovery Miles 27 230
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How to Read Donald Duck - Imperialist Ideology in the Disney Comic (Hardcover)
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First published in 1971, How to Read Donald Duck shocked readers by
revealing how capitalist ideology operates in our most beloved
cartoons. Having survived bonfires, impounding and being dumped
into the ocean by the Chilean army, this controversial book is once
again back on our shelves. Written and published during the
blossoming of Salvador Allende's revolutionary socialism, the book
examines how Disney comics not only reflect capitalist ideology,
but are active agents working in this ideology's favour. Focusing
on the hapless mice and ducks of Disney, curiously parentless,
marginalised and always short of cash, Ariel Dorfman and Armand
Mattelart expose how these characters established hegemonic ideas
about capital, race, gender and the relationship between developed
countries and the Third World. A devastating indictment of a media
giant, a document of twentieth-century political upheaval, and a
reminder of the dark undercurrent of pop culture, How to Read
Donald Duck is once again available, together with a new
introduction by Ariel Dorfman.
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