Aristotle's Rhetoric is an ancient Greek treatise on the art of
persuasion, dating from the 4th century BC. In Greek, it is titled,
in Latin Ars Rhetorica. In English, its title varies: typically it
is titled Rhetoric, the Art of Rhetoric, or a Treatise on Rhetoric.
Aristotle is generally credited with developing the basics of the
system of rhetoric that "thereafter served as its touchstone,"
influencing the development of rhetorical theory from ancient
through modern times. The Rhetoric is regarded by most rhetoricians
as "the most important single work on persuasion ever written."
Gross & Walzer concur, indicating that, just as Whitehead
considered all Western philosophy a footnote to Plato, "all
subsequent rhetorical theory is but a series of responses to issues
raised" by Aristotle's Rhetoric. This is largely a reflection of
disciplinary divisions, dating back to Peter Ramus's attacks on
Aristotlean rhetoric in the late 16th century and continuing to the
present.( wikipedia.org)
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