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Modernity At Large - Cultural Dimensions of Globalization (Paperback)
Loot Price: R586
Discovery Miles 5 860
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Modernity At Large - Cultural Dimensions of Globalization (Paperback)
Series: Public Worlds
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Loot Price R586
Discovery Miles 5 860
Expected to ship within 12 - 19 working days
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Examines the role of imagination in the cultural development of our
shrinking world. The world is growing smaller. Every day we hear
this idea expressed and witness its reality in our lives-through
the people we meet, the products we buy, the foods we eat, and the
movies we watch. In this bold look at the cultural effects of a
shrinking world, leading cultural theorist Arjun Appadurai places
these challenges and pleasures of contemporary life in a broad
global perspective. Offering a new framework for the cultural study
of globalization, Modernity at Large shows how the imagination
works as a social force in today's world, providing new resources
for identity and energies for creating alternatives to the
nation-state, whose era some see as coming to an end. Appadurai
examines the current epoch of globalization, which is characterized
by the twin forces of mass migration and electronic mediation, and
provides fresh ways of looking at popular consumption patterns,
debates about multiculturalism, and ethnic violence. He considers
the way images-of lifestyles, popular culture, and
self-representation-circulate internationally through the media and
are often borrowed in surprising (to their originators) and
inventive fashions. Appadurai simultaneously explores and explodes
boundaries-between how we imagine the world and how that
imagination influences our self-understanding, between social
institutions and their effects on the people who participate in
them, between nations and peoples that seem to be ever more
homogeneous and yet ever more filled with differences. Modernity at
Large offers a path to move beyond traditional oppositions
between culture and power, tradition and modernity, global and
local, pointing out the vital role imagination plays in our
construction of the world of today-and tomorrow.
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