Completely updated, with current examples and new coverage of
digital media, this popular handbook provides a range of
qualitative approaches that enable students to effectively decipher
information conveyed through the channels of mass communication -
photography, film, radio, television, and interactive media. It aim
is to help students develop critical thinking skills and strategies
with regard to what media to use and how to interpret the
information that they receive. The techniques include ideological,
autobiographical, nonverbal, and mythic approaches. An Instructor's
Manual is available to professors who adopt this new edition.
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