Books > Reference & Interdisciplinary > Communication studies > Media studies
|
Buy Now
Genre Studies in Mass Media: A Handbook - A Handbook (Paperback, New)
Loot Price: R1,310
Discovery Miles 13 100
|
|
Genre Studies in Mass Media: A Handbook - A Handbook (Paperback, New)
Expected to ship within 12 - 17 working days
|
The study of various types of programming is essential for critical
analysis of the media and also offers revealing perspectives on
society's cultural values, preoccupations, behavior, and myths.
This handbook provides a systematic, in-depth approach to the study
of media genres - including reality programs, game shows, situation
comedies, soap operas, film noir, news programs, and more. The
author addresses such questions as: Have there been shifts in the
formula of particular genres over time? What do these shifts reveal
about changes in culture? How and why do new genres - such as
reality TV shows - appear? Are there differences in genres from one
country to another? Combining theoretical approaches with concrete
examples, the book reinforces one's understanding of the importance
of genre to the creation, evolution, and consumption of media
content. Each chapter in this reader-friendly book contains a
detailed discussion of one of the theoretical approaches to genre
studies, followed by Lines of Inquiry, which summarizes the major
points of the discussion and suggests directions for analysis and
further study. Each chapter also includes an example that
illustrates how the particular theoretical approach can be applied
in the analysis of genre. The author's careful linkage of different
genres to the real world makes the book widely useful for those
interested in genre study as well as media and culture, television
studies, film studies, and media literacy.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.