This brief introductory textbook to the field of communication
offers the advantages of Arthur Asa Berger's informal writing style
and flair for popular culture examples aimed to engage students.
Designed for the basic course in communication departments, Berger
introduces the key theorists who shaped our concepts of
communication while also describing the varied processes and
settings in which communication occurs. Messages is a strong option
for instructors who want a student-friendly alternative to the
standard encyclopedic textbook.This text:*Contains chapters on key
contemporary topics such as social media, communication and
identity, and visual communication *Includes accessible popular
cultural examples ranging from advertisements to folk tales to
James Bond films, all based on Berger's years of expertise as an
author and scholar in mass media and popular culture*Incorporates
useful pedagogical features such as exercises, quotes from key
theorists, and cartoons
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