This brief, student-friendly introduction to the study of semiotics
uses examples from 25 iconic locations in the United States. From
Coney Island to Las Vegas, the World Trade Center to the Grand
Canyon, Berger shows how semiotics offers a different lens in
understanding locations taken for granted in American culture. He
recasts Disneyland according to Freud, channels the Mall of America
through Baudrilliard, and sees Mount Rushmore through the lens of
Gramsci. A seasoned author of student texts, Berger offers an
entertaining, non-threatening way to teach theory to undergraduates
and that will fit ideally in classes on cultural studies, American
studies, social theory, and tourism.
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