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Understanding American Icons - An Introduction to Semiotics (Hardcover) Loot Price: R3,875
Discovery Miles 38 750
Repayment Terms: R363 pm x 12*
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Understanding American Icons - An Introduction to Semiotics (Hardcover): Arthur Asa Berger

Understanding American Icons - An Introduction to Semiotics (Hardcover)

Arthur Asa Berger

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Loot Price R3,875 Discovery Miles 38 750 | Repayment Terms: R363 pm x 12*

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This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

General

Imprint: Left Coast Press Inc
Country of origin: United States
Release date: October 2011
First published: 2012
Authors: Arthur Asa Berger
Dimensions: 229 x 152 x 18mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 184
ISBN-13: 978-1-61132-038-1
Categories: Books > Reference & Interdisciplinary > Communication studies > Semiology
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
LSN: 1-61132-038-0
Barcode: 9781611320381

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