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On the Origin of Products - The Evolution of Product Innovation and Design (Hardcover)
Loot Price: R2,478
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On the Origin of Products - The Evolution of Product Innovation and Design (Hardcover)
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In this new work, Arthur O. Eger and Huub Ehlhardt present a
'Theory of Product Evolution'. They challenge the popular notion
that we owe the availability of products solely to genius
inventors. Instead, they present arguments that show that a process
of variation, selection, and accumulation of 'know-how' (to make)
and 'know-what' (function to realize) provide an explanation for
the emergence of new types of products and their subsequent
development into families of advanced versions. This theory employs
a product evolution diagram as an analytical framework to
reconstruct the development history of a product family and picture
it as a graphical narrative. The authors describe the relevant
literature and case studies to place their theory in context. The
'Product Phases Theory' is used to create predictions on the most
likely next step in the evolution of a product, offering practical
tools for those involved in new product development.
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