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Advocacy Organizations and Collective Action (Paperback)
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Advocacy Organizations and Collective Action (Paperback)
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Advocacy organizations are viewed as actors motivated primarily by
principled beliefs. This volume outlines a new agenda for the study
of advocacy organizations, proposing a model of NGOs as collective
actors that seek to fulfil normative concerns and instrumental
incentives, face collective action problems, and compete as well as
collaborate with other advocacy actors. The analogy of the firm is
a useful way of studying advocacy actors because individuals, via
advocacy NGOs, make choices which are analytically similar to those
that shareholders make in the context of firms. The authors view
advocacy NGOs as special types of firms that make strategic choices
in policy markets which, along with creating public goods, support
organizational survival, visibility, and growth. Advocacy NGOs'
strategy can therefore be understood as a response to opportunities
to supply distinct advocacy products to well-defined
constituencies, as well as a response to normative or principled
concerns.
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