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Chinese Consumers - Exploring the World's Largest Demographic (Paperback, Softcover reprint of the original 1st ed. 2019) Loot Price: R2,653
Discovery Miles 26 530
Repayment Terms: R249 pm x 12*
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Chinese Consumers - Exploring the World's Largest Demographic (Paperback, Softcover reprint of the original 1st ed. 2019):...

Chinese Consumers - Exploring the World's Largest Demographic (Paperback, Softcover reprint of the original 1st ed. 2019)

Ashok Sethi

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Loot Price R2,653 Discovery Miles 26 530 | Repayment Terms: R249 pm x 12*

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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

General

Imprint: Springer Verlag, Singapore
Country of origin: Singapore
Release date: December 2018
First published: 2019
Authors: Ashok Sethi
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback
Pages: 230
Edition: Softcover reprint of the original 1st ed. 2019
ISBN-13: 978-981-13-4292-9
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 981-13-4292-X
Barcode: 9789811342929

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