In an age of globalization and connectivity, the idea of
'mainstream culture' has become quaint. Websites, magazines, books,
and television have all honed in on ever-diversifying subcultures,
hoping to carve out niche audiences that grow savvier and more
narrowly sliced by the day. Consequently, the discipline of graphic
design has undergone a sea change. Where visual communication was
once informed by a designer's creative intuition, the proliferation
of specialized audiences now calls for more research-based design
processes. "Design Studies", a collection of 27 essays from an
international cast of top design researchers, sets out to mend this
schism between research and practice. The essays presented here
make a strong argument for performing rigorous experimentation and
analysis. Each author outlines methods in which research has aided
their design - whether by investigating how senior citizens react
to design aesthetics, how hip hop culture can influence design, or
how design for third-world nations is effected by cultural
differences. This comprehensive reader is the definitive reference
for this new direction in graphic design, and an essential resource
for both students and practitioners.
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