Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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Economic Voting - A Campaign-Centered Theory (Hardcover)
Loot Price: R2,512
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Economic Voting - A Campaign-Centered Theory (Hardcover)
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The conventional wisdom of economic voting theory argues that a
nation's economic performance drives electoral outcomes. Therefore,
voters will hold an administration accountable for its economic
stewardship. Austin Hart challenges the simplicity of this notion,
drawing on cognitive-psychological research on priming to
demonstrate that the intensity of voters' exposure to economic
campaign messages systematically conditions the strength of the
economic vote. However, this study goes further than simply saying
'campaigns matter'. Here, we learn that candidates who control the
campaign narrative can capitalize on favorable economic conditions
or - contrary to the predictions of conventional theory - overcome
unfavorable conditions. Although the aim is not to dismiss the
importance of structural variables in the study of elections, Hart
shows that the choices candidates make about what to say and how
often shape election outcomes in ways that cannot be explained by
contextual or institutional forces alone.
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