Hashtags and Headlines - Marketing for School Leaders (Hardcover)

Today's administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Release date:	February 2020
Authors:	Azure Angelov • Deidre Pettinga • David F. Bateman
Dimensions:	237 x 159 x 14mm (L x W x T)
Format:	Hardcover
Pages:	130
ISBN-13:	978-1-4758-5304-9
Categories:	Books > Social sciences > Education > Organization & management of education > General Books > Social sciences > Education > Schools > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4758-5304-1
Barcode:	9781475853049

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