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Market Mediations - Semiotic Investigations on Consumers, Objects and Brands (Paperback, 1st ed. 2015) Loot Price: R1,447
Discovery Miles 14 470
Repayment Terms: R136 pm x 12*
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Market Mediations - Semiotic Investigations on Consumers, Objects and Brands (Paperback, 1st ed. 2015): B. Heilbrunn

Market Mediations - Semiotic Investigations on Consumers, Objects and Brands (Paperback, 1st ed. 2015)

B. Heilbrunn

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Loot Price R1,447 Discovery Miles 14 470 | Repayment Terms: R136 pm x 12*

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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2015
First published: 2015
Authors: B. Heilbrunn
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 250
Edition: 1st ed. 2015
ISBN-13: 978-1-349-50622-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-50622-2
Barcode: 9781349506224

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