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The Experience Economy, Updated Edition (Paperback, Updated ed)
Loot Price: R677
Discovery Miles 6 770
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The Experience Economy, Updated Edition (Paperback, Updated ed)
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Total price: R697
Discovery Miles: 6 970
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In 1999, Joseph Pine and James Gilmore offered this idea to readers
as a new way to think about connecting with customers and securing
their loyalty. As a result, their book "The Experience Economy" is
now a classic, embraced by readers and companies worldwide and read
in more than a dozen languages. And though the world has changed in
many ways since then, the way to a customer's heart has not. In
fact, the idea of staging experiences to leave a memorable and
lucrative impression is now more relevant than ever. With an
ongoing torrent of brands attacking consumers from all sides, how
do you make yours stand out? Welcome to the new "Experience
Economy". With this fully updated edition of this book, Pine and
Gilmore make an even stronger case that experience is the missing
link between a company and its potential audience. It offers new
rich examples including the U.S. Army, Heineken Experience,
Autostadt, Vinopolis, American Girl Place, and others to show fresh
approaches to scripting and staging compelling experiences, while
staying true to the very real economic conditions of the day.
General
Imprint: |
Harvard Business Review Press
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Country of origin: |
United States |
Release date: |
July 2011 |
First published: |
July 2011 |
Authors: |
B.Joseph Pine
• James H. Gilmore
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Dimensions: |
210 x 139 x 26mm (L x W x T) |
Format: |
Paperback
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Pages: |
359 |
Edition: |
Updated ed |
ISBN-13: |
978-1-4221-6197-5 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
1-4221-6197-8 |
Barcode: |
9781422161975 |
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